BOSS ALIVE Booth WOTY Awards 2025

At the 2025 Glamour Women of the Year Awards, BOSS has brought a full-on fragrance moment to the red carpet. The brand booth of BOSS Alive invited guests to discover the scent in a playful yet elegant way, seamlessly blending fragrance, fashion and lifestyle within the award-show setting. At the heart of the activation were curated live experiences: a fashion illustrator captured guests in their full glam, while a dedicated fragrance bar served exclusive signature drinks inspired by the scent profiles of BOSS Alive and the brand’s squad used the dedicated photo spot to extend the brand moment beyond the evening.

Studio Excite was responsible for the end-to-end brand booth concept development as well as the planning and execution of all activation elements, ensuring a cohesive brand experience that translated the empowering spirit of BOSS Alive into a memorable live moment.

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Services Provided‍

Brand experience & activation design

Concept & creative development

Project management & execution

Booth design & space planning

Development of interactive guest activations

Styling, decoration & branding integration