LeGer Launch 2025

For the launch of Lena Gercke’s second fragrance „LeGer Signature Wildflower“, the brand had invited selected creators, retailer and media guests to an intimate content experience. Centered around the campaign message „Embrace the Wild”, the day celebrated inner strength, personal growth and the beauty of resilience, inspired by flowers that thrive under extreme conditions. Through curated activations, storytelling formats and hands-on content moments, guests explored the scent’s narrative while creating authentic, highly shareable content for the launch.

Following the successful launch event of the first fragrance in 2024, Studio Excite was once again responsible for the detailed development of the concept as well as the planning and execution of all event and content production related elements, creating a seamless framework that brought the fragrance’s empowering message to life across all touchpoints.

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Services Provided

LeGer event & content experience design – translating the campaign message into spatial storytelling, set design and activations

Concept refinement & creative development

Project management & execution

Venue scouting, layout planning & event setup

Creative direction for owned assets and video content

Development of interactive activations & creator-ready formats

Creator experience & content flow management

Branding, production & prop management

Hospitality Management (travel, hotel, shuttles)

Equipment, technical setup & catering concept