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The yearly PARSA Beauty Brand Event 2025 was characterized by the launch of the new Signature Collection. The beautiful Tuscan countryside was the dreamlike setting for the Creator House - an intimate multi-day experience for 15 handpicked social media creators. Set in a serene resort overlooking the sea, the gathering was designed to deepen the relationship between brand and creators while bringing the collection’s core values to life: individuality, confidence and modern elegance. Curated workshops, hands-on product testing and relaxed content moments were woven naturally into the program.
Studio Excite was responsible for the holistic concept development as well as the planning and execution of all event, production and creator experience elements, ensuring a seamless flow that balanced brand storytelling, community building and content creation throughout the entire stay.
Services Provided
Brand experience design: from the overarching idea to visual brand and collection integration
Concept & creative development
Project management & execution
Venue scouting & space planning
Logistics, transport & setup coordination
Creative direction and production of multiple brand & product assets
Program, event flow & creator experience
Decoration and styling concept
Branding & production management
Catering concept & coordination
Equipment, furniture & technical setup
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